Sarah Conners is an educator, writer, designer and thought leader in the fashion Industry. In 2021 we were asked to help Sarah consolidate and update her personal branding. The branding system uses an ‘inky’, condensed typeface inspired by the energy and artistry of Sarah’s fashion illustration style. The wordmark has been deliberately bleed off pages with Sarah’s not wanting to obstruct the stories she tells. A powerful palette of burnt orange and bright blue pair with black and white to create a flexible identity system that will be able to evolve as her practice does.