Fiona Luca = Move. Move = Fiona Luca. Never has the connection between the name of a company and it founder been so well matched! The Design Dept was delighted to be approached by Fiona to help her collect her multidisciplinary roles of choreographer, yoga instructor and business mentor (just to name a few) into a single entity that could represent all areas of her business.
‘Move’ encapsulates not only the physical nature of her work but amazing energy that she inserts into every aspect of her business - whether its working as a mentor with young dancers who ready to go pro or at a conference, guest speaking as an expert in running a business in the creative art industry, Fiona’s energy is what makes her unstoppable.
We have included our discovery and the subsequent stylecscapes we used with Fiona as they were an incredibly powerful tool when trying to represent possible visual directions.
We were thrilled that she was on board with us changing ‘Move’ to ‘move,’ placing her business in the middle of a bigger story.