Kahuku Publishing was born from prue frustration. Author Des Molloy took things into his own hands after failing to get his books published and created a company that supports the self published author with the craft and professionalism that trumps any of the major publishers. The word ‘Kahuku’ means monarch butterfly in Māori and the logo represents the resting silhouette of the butterfly. The identity system is supported with a natural palette that enhances that design of the books. Des has worked closely with us in implementing an Indesign Workflow making his turnaround time incredibly fast for such a small team.